Ive been accused to be opinionated by more than one individual in my life, but try as I might to work with that part of my personality, it remains pretty much the same. Therefore, in this article, Im going to examine my estimation on one reason why, even though your target audience is purely local, your enterprise cant afford not-to have a website.
A few statistics from Statistics Canada to begin us on our way-. In 2003, there were about 12 million homes in Canada, and of those 8 million had regular access to the internet from function, home and/or college. Around 60-second of-the total families had a pc and access to the internet at home.
Ok, so now we know how many house-holds had use of the net, but what were they using it for? Almost 3 months used the internet for checking, but more importantly for our discussion- 34% used the internet for purchasing goods and services, and by the way, thats nearly double 1999 figures for purchasing goods and services on the internet.
Industry Canada reports that in 2,000, Canadian ecommerce sales were $7.2 million, a monstrous 73% increase over 1999 numbers. And no, its not a typo, it is actually $7.2 BILLION! Id say theres a routine brewinginternet application and sales are growing rapidly.
And, according to Industry Canada, Canada captured just about four or five of worldwide e-commerce in 2,000. Today, figures might not be my strong suit, so feel free to correct me if Im wrong, but doesnt that mean there was 180 million dollars spent internationally in ecommerce?
Allows locate a moment to the United States Of America. www.tamingthebeast.net reports estimates and statistics obtained throughout December 2001157million online people forecast to spend $47.8 million in online retail income in 2002. By 2006, the forecast is 2-10 million people spending $130 million in retail revenue.
Where their target audience isnt restricted to a purely local one the numbers alone will most likely tell lots of people to purchase a small-business website, particularly if theyre in an market.
But, you say, my business is just a little local store. Why should I get a website for my small business? What good will the internet do me? Ive heard that one before. Jt Foxx contains more concerning how to allow for it. Actually, the man Ive heard it from most is David.
Hes the person with the auto shop in my article I Dont Require a Business PlanDo I? Long story short, his mother in law finally convinced him to create a business plan and his business is making some money, however in my estimation, it could do better with some marketing. Identification love to encourage him to spend some advertising dollars (hes somewhat cheap sometimes), but thus far, no dice. In case people require to identify supplementary information on greater chicago area, we know of many online resources you should consider investigating. Anyway I digress.
Lets use Davids company as an example. So, his business is in Saskatoon, an area having a populace of just over 200,000 over five years of age and nearly 90,000 house-holds in 2001, according to Statistics Canada. Nearly every family has at least one vehicle in Saskatoon, so that means you can find around 90,000 potential vehicle dilemmas for Davids shop.
Needless to say, not every car is going to break up in a year, and David isnt going to get them all to use his store, however you have the idea. And mind you, a number of them will break up more than once. A certain 1988 Jeep YJ comes to mind
In Saskatoon, 72.5% of households had access to the internet in 2003, therefore around 65,000 households had internet access. To get alternative interpretations, please consider peeping at: educating. And thats not including the rural population surrounding Saskatoon who also provide vehicles that require a mechanic from time to time. Now, lets say David goes marketing-crazy and spends $2500 for his web site (which I think is a significant amount of money for a static business web site).